Backlash Forces Yellow Tail to Change Donation Strategy

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A major Australian wine exporter facing a backlash in the United States for donating to a key animal rights group says it will take its support elsewhere in the future.

The $100,000 donation by Yellow Tail Wines to the Humane Society of the United States' animal rescue program has prompted a flurry of angry online postings in the United States calling for a boycott on the wine.

In a statement to ABC News, the managing director of Casella Wines, John Casella, says the company will look to non-political groups in the future.

"Yellow Tail is committed to the plight of animals in need and as a result, we can confirm that through any future activity, we will be looking to other non-profit organizations without lobbying interests that best deliver on our intended outcome of saving animals," the statement said.

Casella says he never anticipated any negative criticism of the donation and the intention of the partnership with the HSUS was to celebrate and save animals.

"Being farmers ourselves, we acknowledge those who care for their land and their environment, just as we do," he said.

"We are proud of our rural heritage and value a solid relationship with agricultural communities around the world."

Source: ABC News


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